Sushiro Singapore
I worked on a range of creative assets for Sushiro
Singapore, including static and animated social media posts, key visual posters, and graphics for monthly campaign videos. Collaborating closely with the creative lead and senior
designer, I translated campaign concepts into engaging visual content while ensuring consistency
with Sushiro’s brand guidelines and social media requirements.
Beyond adapting existing concepts, I was also given the opportunity to develop and present the
creative direction for Sushiro’s August campaign directly to the client’s marketing team. Upon
approval, I refined the key visual and adapted the campaign across various physical and digital
touchpoints within the restaurant, gaining valuable experience in campaign development, client
communication, and cross-platform design execution.
Software(s)
used: Adobe AfterEffects, Adobe Illustrator, Adobe Photoshop
August 1H Key Visual for Singapore's 60th Birthday.