Rebranding for SPCA Singapore

This collaborative rebranding initiative was developed alongside Charlene Chandra, Ethel Lim and Rene Teh. It was aimed to establish a family-friendly sub-brand for SPCA Singapore.

The concept introduced superhero animal mascots as engaging ambassadors to foster empathy and advocacy for animal welfare. By integrating interactive AR technologies and a multi-sensory experience, the project sought to create an immersive and playful environment that resonates with younger audiences. This approach not only enhances education but also strengthens emotional connections, reinforcing the importance of preventing animal cruelty.

Software(s) used: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Blender
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